Review on Hip Hop Magazine

Whilst reviewing Hip Hop magazine, it was clear to me that the potential target audience is that of a young, black male. Due to the continuous use of ‘black’ rap artists such as Nas, 50 Cent and Jay-Z, I felt that there was a clear bias towards a black audience. Additionally, considering that hip-hop and rap genre music is seen to be ‘black’ music, the magazine relates to this genre and appeals to this idea of a young, black male. The magazine uses very derogatory terms when talking about white people, for example the extract in the hip-hop gallery ‘Black people don’t cry’ states, “I know white people have stolen a lot from us, so let those devils keep jazz, rock and swing dancing as well as their contemptible white Jesus.” Finally, the use of a topless female with an article on who she is is a clear attraction to a male audience. Whilst this has been a negative review, the magazine obviously has appeal to its intended audience.